Last updated: 27 August 2026
This Privacy Policy explains how personal data is handled when you visit or contact Wild Frame at https://1235.neurogena.net. Wild Frame is a non-commercial nature photography editorial and community photo-walk website. It is intended to explain our practices clearly, including the information collected through the contact form and the choices available to you.
1. Data controller
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Wild Frame, which operates Wild Frame. The controller decides why and how personal data is used.
You can contact the controller by telephone on +44 20 3951 7175 or by post at 58 Fitzroy St, London, W1T 5BU, United Kingdom. These are the contact routes for privacy questions, rights requests, participation queries, route questions, accessibility matters and equipment questions.
2. Who this notice covers and when it applies
This notice applies to visitors to https://1235.neurogena.net, people who use the contact form, and people who otherwise contact Wild Frame by telephone or post about the website or its community photography information. It applies whether you are viewing editorial material, exploring location guidance, reading photo-walk information, or asking a question.
The site does not provide user accounts, public comment areas, recurring bulletin lists, payment facilities or audience-measurement tools. It is not designed to collect special category data, such as health information. Please do not include unnecessary sensitive personal information in a message. If accessibility information is relevant to your question, share only what is needed to explain the practical adjustment or information you are seeking.
3. Personal data we may collect and its sources
Most personal data is provided directly by you. When you use the contact form, it collects your name, telephone number and message. The message may contain information about your interest in taking part in a community photo walk, a route, accessibility or suitable equipment. When you telephone or write to us, we may receive the information you choose to provide through that contact.
Like most websites, the server may automatically record limited technical information when a page is requested. This can include an IP address, date and time of access, requested page or file, browser and device information, referring page information where supplied by the browser, and technical status information. These records are commonly known as server logs and are generated by the website infrastructure rather than entered by you into a form.
The site may also store your consent or preference choice in your browser’s local storage. This is used to remember that choice on the device and browser where it was made. Local storage is not a user account and does not by itself identify you by name.
4. Why we use personal data and our lawful bases
We use contact-form, telephone and postal correspondence information to read, assess and respond to your question. This may include explaining published information, clarifying practical participation details, responding to route or accessibility questions, or discussing appropriate outdoor photography preparation. The usual lawful basis is our legitimate interests in administering the website and responding to enquiries in a proportionate way. Where you ask us to take a particular step before you participate in an activity, processing may also be necessary to take steps at your request.
We use server logs to operate, protect, troubleshoot and maintain the site; to investigate faults, misuse or security incidents; and to understand whether a requested page was delivered. This processing is based on legitimate interests in keeping a public website secure, reliable and available.
Where local storage is used to remember a non-essential preference or consent choice, the relevant lawful basis is consent. Essential storage that is strictly necessary to provide a function requested by you may be used where permitted by law. We do not use personal data to make decisions about you for promotional targeting, and we do not use it for unrelated purposes.
5. Whether you must provide information
You are not legally required to provide personal data simply to browse the site. If you choose to submit a contact-form message, your name, telephone number and enough information in the message to understand your question are needed for a meaningful response. If those details are not provided, or if the information is inaccurate, we may be unable to identify the enquiry, understand what you need or reply.
You remain in control of the detail you provide. Please limit a message to information relevant to your question and avoid including information about other people unless it is necessary and you have a lawful reason to share it.
6. Cookies, local storage and PECR
UK privacy rules for electronic communications, including the Privacy and Electronic Communications Regulations (PECR), apply alongside the UK GDPR. Cookies and similar technologies can be used by websites to store or access information on a device. This site does not use audience-measurement tools or advertising technology.
If the site uses local storage to retain your consent or preference decision, it is used so that the site can respect that decision on a later visit from the same browser. You can generally remove local storage and cookies through your browser settings. Doing so may remove remembered preferences and may cause the site to ask for your choice again.
For further detail about cookies and similar technologies, please read the Cookie Policy. The Cookie Policy should be read together with this notice because it describes the relevant technology choices in plain language.
7. Recipients, processors and disclosures
Personal data is accessed only where needed to operate the site, respond to correspondence, maintain security or meet a legal obligation. Where external technical support or website hosting is used, the relevant provider may process limited data on Wild Frame’s behalf as a processor. Any such provider should be limited to the instructions necessary to provide the relevant technical function and be subject to appropriate confidentiality and data-protection duties.
We may disclose information where disclosure is required by law, a court order or a lawful request from a competent public authority, or where it is necessary to establish, exercise or defend legal claims, protect people from serious harm, or address website security and misuse. We do not disclose contact-form information simply because another organisation asks for it.
8. International transfers
Wild Frame is based in the United Kingdom. Whether technical infrastructure processes data outside the United Kingdom depends on the location and arrangements of any hosting or support provider actually used. If a transfer of personal data to a country outside the United Kingdom is required, it will be made only where a lawful UK transfer mechanism applies, such as UK adequacy regulations or appropriate contractual safeguards, together with supplementary protections where required by the circumstances.
If no relevant provider processes data outside the United Kingdom, no international transfer takes place. You may ask for information about the safeguards relevant to your own data by using the telephone number or postal address stated in this policy.
9. How long we keep information
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected. Contact correspondence is kept until the question has been resolved and any reasonable follow-up period has passed, then deleted or anonymised unless a longer period is necessary to deal with an ongoing matter, protect legal rights, investigate misuse or meet a legal obligation.
Server logs are retained for the shortest period set by the applicable hosting and security configuration that is reasonably needed for operational monitoring, fault investigation and security. Preference information held in browser local storage remains on your device until it expires, is changed by the site where applicable, or is removed by you through browser controls. Retention is reviewed in relation to the data type, purpose, sensitivity, risk and any legal requirement.
10. Security and data minimisation
We seek to use proportionate organisational and technical measures to reduce the risk of loss, misuse, unauthorised access, alteration or disclosure of personal data. These measures may include limiting access to people who need it, keeping systems maintained, using appropriate access controls and reviewing security concerns when they arise.
No method of transmission or storage can be guaranteed completely secure. You can help reduce risk by sharing only information needed for your question and by avoiding sensitive details in the contact form unless they are genuinely necessary for the matter you wish to raise.
11. Your UK data protection rights
Depending on the circumstances, you have the right to ask for access to your personal data, correction of inaccurate data, deletion of data, restriction of processing, and a copy of data you provided in a portable format. You may also object to processing that is based on legitimate interests. Where an objection is valid, processing will stop unless there are compelling legitimate grounds that override your interests, rights and freedoms, or the processing is needed for legal claims.
To exercise a right, telephone +44 20 3951 7175 or write to Wild Frame at 58 Fitzroy St, London, W1T 5BU, United Kingdom. Please state which right you wish to exercise and provide enough detail to help us locate the relevant information. We may need to take reasonable steps to verify your identity before acting on a request, particularly where the request concerns data that could affect your privacy or another person’s rights.
We will respond within the time required by applicable law. A request is normally handled without charge, although the law permits a reasonable charge or refusal where a request is manifestly unfounded or excessive. If we cannot fulfil a request in full, we will explain the reason, subject to any legal restriction on what can be disclosed.
12. Consent, objections and automated decisions
Where processing relies on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before it was withdrawn. For browser-based preferences, you can change your choice when the relevant option is presented or remove stored preferences using your browser controls.
The site does not carry out direct marketing, behavioural profiling or automated decision-making that produces legal effects or similarly significant effects for individuals. No decision about your access to information or response to an enquiry is made solely by automated means.
13. Children and responsible contact
Wild Frame publishes nature photography and responsible outdoor observation information for a general audience. It is not intended to encourage children to provide personal information. If a parent or guardian believes that a child has submitted personal data through the site, they may contact Wild Frame by telephone or post using the details above and request that the matter is reviewed.
Photography guidance and community-walk information should always be approached with care for wildlife, habitats, weather conditions, access restrictions and the abilities of those involved. Personal information is not used to assess a child’s suitability for outdoor activity or to make automated participation decisions.
14. Complaints and changes to this policy
If you have a concern about how your personal data has been handled, please contact Wild Frame first by telephone on +44 20 3951 7175 or by post at 58 Fitzroy St, London, W1T 5BU, United Kingdom. You also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s supervisory authority for data protection. Information about making a complaint is available from the Information Commissioner’s Office.
We may update this policy when the site’s data practices, legal requirements or technical arrangements change. The current version is published on this page, and the date at the beginning shows when it was last updated. Material changes will be explained here in clear language where appropriate.